Proven Results of the GBS Lean/Hidden Marketing Assets System
Restaurant - "From start-up to profits within 2 weeks! For 2 months we had tried to convince local restaurants to give us 30% of the bill for delivering their food. After rearticulating our presentation, we went back armed. We closed 10 restaurants in 4 days. We needed 40 deliveries per day to be profitable. In 2 weeks, it was done." Corporate Incentives - From $150,000 to $500,000 in one year! "I had visited with several advertising agencies and marketing consultants. After just one hour in the workshop, I got more help in marketing our travel incentive product than from all of the big agencies combined. It didn't cost me a $5,000 per month retainer fee. Their tools are unique and inexpensive to implement. We'll finish this year with over $150,000 in sales. With these ideas and a system in place, we are projecting $500,000 next year. The marketing plan they helped us establish is a great foundation for the national expansion we're planning."
Pat Brody International Incentives Corp.
Radio Station - "I have used the techniques you taught me with phenomenal success. In fact, the last 25 clients that I have used your plan with has resulted in 24 annual contracts! We have also increased our client worth by 300% and have turned clients who had been disappointed in the past into solid accounts."
AlbertC. Gaige Jr. WCVA/WCUL
Department Store - "Thank you very much for the huge contribution you made to me and my business. Hidden Marketing Assets Marketing Systems', ideas have greatly speeded up our expansion process. We have recently been able to open our second store."
Marvin Miller Millers Family Stores
Manufacturer - Business dead for 5 years. "Thriving again after only one week! "Our business was suffering. I was about to file bankruptcy. Through reactivating my past customers, I was able to create $10,000 in orders in one week and consistently $1,000 a day without any expenses whatsoever. Thank God!" Perhaps even exponential growth?
Office Supply - From scratch to $1.5 million in one year! "We started just as an after thought. Now through effective fax broadcasting and learning how to write an effective sales letter, we'll grow past $2
million in less than 2 years. We have learned how to grow a multi-million dollar business literally from less than $100."
Rich Harshaw BTI
Chiropractor - Out of bankruptcy in two months... "We were in debt $90,000 and had filed chapter 11. Through utilizing concepts like joint venturing, we quickly grew our practice to 70-80 patients a day, satisfied our debts and cut our advertising budget by $30,000 a year, while getting out-of-town hospitals to fund most of our building."
Auto repair - 20% increase in sales in 3 months! "The Hidden Marketing Assets Marketing System helped me uncover and implement marketing ideas that helped me increase our auto repair company's business 20% in three months. We started inviting our old customers back for more business and a small joint venture deal with a car dealer proved very effective. The marketing system I learned is different from other marketing plans in that ideas cost very little to implement."
The Auto Shop
Proven Results of the
GBS Lean/Hidden Marketing Assets System - Book your Business Marketing Audit here
Seminar Promotion Company - Testing headlines brings 150% more business! We have been marketing seminars for many years now...never once have we ever really tested the headlines on the letters we send out. We experimented and by flipping through the headline bank you gave us, we came up with a couple we thought were more powerful. Did it work? Did it ever! The next time we mailed, we went from a 2% response to over 4.5% response. This will mean an excess of half a million dollars in profits for us this year alone."
Darrel Bracken Business Seminars, Inc.
Tax Specialist - "This marketing system is wonderful It doubled the response to my tax preparation mail pieces."
F. Reiner & Associates
Book Store - Moving dead inventory was a snap! "I had been having trouble selling these books for over 6 months. By learning to work my customer list, I was able to move all of my dead inventory in less than 4 days...plus I even had to order more to satisfy all of the need. Now I pre-sell everything before I order."
Mortgage Loan Broker - 100% increase in business from just one idea! "These concepts and techniques are so unique and simple that you'll be amazed at how easy they are to grasp."
John Mallet Citibank
Health Program - Revenue doubles in 30 days! "I consider myself to be a very astute businessman and marketer. It's very difficult to take anyone's suggestions, especially when I'm doing over $30,000 per month from my basement. But, I was convinced to try a small change in my marketing. By making one little adjustment in our sales process, we went from $36,000 per month to over $68,000 the next month. Wow'"
Dr. Samuel West International Academy of Lyrnphology
Catering Companv - Revenues up $150,000 in one year! "I implemented just a couple of ideas from the Hidden Marketing Asset Marketing System workshop into my business and in one year, I went from $350,000 to $500,000. "
Howard Nelson Fawn Whitney Catering
Scientist /Inventor - "I paid over $15,000 for a seminar of this kind six years ago. I can say that I have learned more from the Hidden Marketing Asset Marketing System Workshop than I ever did from that $15,000 investment. I have been able to create strategies that have landed me a major alliance that will lower the prices of my new products dramatically and put them on the top fast'"
Fred Bohman President IBX Time Release Medicine
Pizza Business- "In one fell swoop, I was able to almost eliminate Domino's and Pizza Hut from the yellow pages. It was ruthless, but it was them or me. These concepts have helped me expand my business to over 7 delivery areas without any more building space. My sales are up."
Jim Casey Jenos Pizza
Dental Consultants - "We have been consulting for many years now and since we've implemented these marketing strategies within our consulting, we have been able to grow by leaps and bounds. The marketing has never been simpler and more systematic. We increased our personal incomes by over $200,000 in one year."
Auto Financial Services - $1 million the first year...$3.7 million the second...and over $5 million the third! "This marketing system has been responsive for helping us understand our unique position in the market place. HMA Marketing's leadership, sales management, telemarketing, advertising and direct mail expertise all played key roles in our company's fast growth. "
Computer Hardware - "Its this simple...before the Marketing Workshop, $1,000 a week in new computer sales. After the Marketing Workshop $8,000 a week in new sales"
Medical Office - "We had been running this one ad for three months with an average return of$75. The ad costs us $500 per run. By using the techniques I learned at the workshop and with a little help from and Richard, I rewrote my ad against the advice of the newspaper salesman and ran it for 3 days. I can't believe what a huge difference it made. The results were out of this world. I got 90 calls my first day and over 320 calls over the total three. From that ad, I gained 179 new patients and made over $53,000 the first month. I continued to run it for 6 months and made over $400,000 that year from it."
Dr. LaJeanne Duke
Retail- Sales have increased from 500,000 in 1992 to over $750,000 in 1993."
Duane Jones, Owner Cedar Creek Clothing
Publishing Company- New product line to over $1 million in sales in 4 months! "In just 4 months, through steps of the Hidden Marketing Assets Marketing System, we were able to make over $1.2 million in sales in T exas."
Mark Davis General Education Division
Magazine Publisher - From zero to 40,000 distributed in 5 weeks! "I needed an income badly. I was 27, had two kids and no job and my wife was pregnant. By combining the concepts of co-ops and self publishing, I was able to create a direct mail advertising magazine. I quickly sold all of the spots to local health related businesses. I made a joint venture with a local newspaper and WHAM! my magazine was out on the street in full color all 40,000 of them. I had a $3,000 per month income."
GordonJacoby Health & Fitness Guide
The Davis' Restaurant Express Corporate Incentives - From $150,000 to $500,000 in one year! "I had visited with several advertising agencies and marketing consultants. After just one hour in the workshop, I got more help in marketing our travel incentive product than from all of the big agencies combined. It didn't cost me a $5,000 per month retainer fee. Their tools are unique and inexpensive to implement. We'll finish this year with over $150,000 in sales. With these ideas and a system in place, we are projecting $500,000 next year. The marketing plan they helped us establish is a great foundation for the national expansion we're planning."
Pat Brody International Incentives Corp.
More Testimonials and Case Studies - Book your Business Marketing Audit Book Now
This System Generates Record Sales In All Types of Businesses Including Yours
Over the past 17 years, thousands of companies in all types of industries have seen their business grow faster and more profitably than they ever thought possible. Their growth happened after their HMA consultant implemented the Hidden Marketing Assets system.
Read more success stories below and think about what this type of growth can mean to your business and to your dreams!
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*These are actual companies that the System has helped over the past 17 years
The following case studies illustrate areas where the Globaljet Business Solutions´ HMA system has impacted various businesses.
Case Study Number One
High End Furniture Store
This furniture company manufactured its own furniture and sold it at a retail location. The owner is an artist by background, and would design the furniture for custom fit to homes and offices.
The business was succeeding primarily because of having been in the area for fifteen years and enjoyed a good reputation. The turnover had remained stagnant for the last five years.
The first step was in identifying the unique selling proposition as the only furniture store in the area that manufactured its own furniture and could customize the furniture to the customer's tastes. It was furniture using only the best quality Oak and Cherry hard wood and the furniture were totally guaranteed. If, after the furniture was made and the customer was not absolutely thrilled there was no obligation to purchase. Also, the company established a USP of easy financing, making the purchase extremely easy.
These combined USPs distinguished this furniture store from their competition.
The next step was to make certain that all customers’ details were recorded to establish a mailing list. Immediately the store started to communicate with these customers offering them furniture and items other than those it manufactured.
It was the goal to sell more products that did not need to be custom made as time and resources were limited. So the message sent to these customers was that the same guarantee was behind all products that were brought in the store even if they were not made at there mill.
With 500 mailings, over $40,000 in revenue was generated. Net cash profit on the project in one month was over $14,000.
The store continued to capture names and a customer list grew from 500 to over 2,000 in the space of a few months.
The next strategy was to look at up selling. The sales people were letting customers come in and simply purchase what they wanted; by packaging the furniture into room sets the average sales increased 20% / 30%. People are inclined to buy what sales people suggest and are much happier with the end result.
We are now working on a formal referral system which during our initial test has achieved a 30% referral rate boosting sales by 40%.
The plan for next month is to streamline the manufacturing process to enable the factory to increase output without compromising quality.
Every month builds upon the previous month’s success - By the end of this year we expect to double the revenues.
Case Study Number Two
Again, the first step was in determining a unique selling proposition. After looking the business over, it was learned that the store enjoyed exclusive distribution rights to certain quality lines of clothing. The store owner also determined they did not want to be in the discount business and carried only lines of clothing that were more upscale and of higher quality.
The store was also doing alterations for 4 or 6 dollars and they agreed to turn this into a unique selling proposition in offering all alterations free.
The store had in-house credit and very experienced sales people with the average sales person having over seven yeas experience at the store.
After examining the competition, it was determined that these characteristics were very unique from other clothing stores where employees seem to come and go.
All of these elements were combined as unique selling propositions.
Again, the first step was to begin communicating with the customer base. This clothing store had 2,000 or so customers that they were billing each month. The store started making offers to these customers generating over $30,000 in these mailings. Net profit each time was $10,000 to $16,000.
The biggest and most notable result from this case is that the store owner was spending six thousand dollars a month on radio and newspaper advertising. After redirecting some of these monies to direct mail and communicating with the existing customer base, greater results were realized.
The next step was to work with the sales people in up selling. Rather than coming in and allowing the customer to choose a single item, the sales people were trained to relate the item that was going to be purchased with other related items to produce a complete outfit. In one month the average sale at this store increased from $50 to $110. This is the type of competitive edge a company can enjoy in a slow period.
The next stage was to introduce a joint venture with a local beauty parlor. We arrange for the beauty parlor to offer free manicures for new customers to help them build their business. In the cloths shop a special offer was set-up. Spend over $150 and receive a free manicure.
The special offer was the feature of all advertising and direct mail for a period of three months. The number of new customers increased and the average spend increased another 15%.
The beauty salon had hundreds of people try their service. At the end of the session they managed to sell the nail polished used which covered the cost of the service. In addition they converted over 40% of them into regular customers. This offer doubled the customer base for the beauty salon in just 10 weeks.
The company then began to identify their best customers and started to run a letter of endorsement system whereby these customers could offer special deals to their friends. This project is extremely popular and continues to grow the stores customer base at very little cost every month.
Case Study Number Three
Car Repair Facility
The owner of this garage was plugging along after eight years of operation and struggling to get into profit and only taking the same wage as his staff.
We first looked at what was working. The garage had set-up a relationship with a local cars sales organization and would check the cars over for them prior to them being sold and arranged for them have a safety inspection. The car sales company was extremely pleased with the service he got from the garage.
As this accounted for 30% to 40% of the business it was important to improve the relationship with this customer and add other large customers.
We took the checklist that was used in the garage and packaged it into quality checklist system to generate more business. The checklist was type set and a couple of additional items were added such as cleaning and body work check.
Once the car was checked over the checklist was attached to the window of the car. On the sales lot the potential buyer could see that a reputable independent garage had checked the car. This added value for the salesman and the prospect.
We then arrange that the salesman wrote to all customers three months following the sale of the car. In the letter he asked if all was OK with the car (if not he would do his best to rectify the problem as he only wanted happy customers) and he then went on to talk about the importance of servicing and recommended our clients garage.
He also sent the details of the customer to the garage that would now mail after six months informing them that the service was now due on the car and stating that the sales organization had arranged a special half price deal on the first service.
The effect was very impressive.
First the garage managed to sell the Quality Check System to three other sales lots in the area increasing sales by over 80%.
The sales organizations were happy that the checklist system improved their closing rates and business was up. They were very happy to recommend the garage to their clients. There was now a formal recommendation system with the three-month letter.
The six-month letter from the garage secures 30 to 40 extra cars as a lifelong customer every single month. The sales lot got customers phoning to thank them for the half price service offer from the garage (they did not pay a penny for this). This created loyal customers for the sales lot.
In addition to the above a new computer system was installed which recorded the history of every customers car. It sends out reminders for inspections, servicing, winter checks etc by email, SMS, fax or letter.
It still surprises me that very few garages ever send you a reminder for an inspection or service. This system keeps the customers coming back time and time again and paid for it self within 5 weeks.
Now in new bigger premises the garage has become extremely profitable and has a great reputation locally. We have now been able to raise the prices and the business just keeps growing and growing thanks to the Quality Check list bringing in new sales from the four car lots
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