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It´s what´s on the INSIDE that counts. REAL tried & PROVEN techniques that WORK.... and PLENTY of them. Making YOUR business work is our PASSION and a value packed e-book is our PROMISE.
We Make Your Business Work, not YOU. ENJOY.
There is a story of a man who sold loops of rope in the marketplace. He would tie two ends of rope together and sell them. Unfortunately he wanted to increase profits so he cut all of his ropes in half. So he had twice as many ropes! But instead of making he lost money because he couldn´t make ends meet.
That´s a funny story, but it´s surprising to hear how many people cannot make ends meet anymore. Inflation is on the rise, so the cost of living is going up. Wages seem to be frozen in time and the available money to put away for the future is quickly disappearing since expenses are on the rise. This will help you get clients & fix that
INTRODUCTION
The purpose of this e-book is to show you your great potential and to
provide you with some useful tools for creating your own million dollar clientele easily.
My intention is to introduce the basic concepts of business marketing customer service and give you everything you need to get started.
7Gold Nuggets. Seven simple internal and intuitive attitude shifts and the exact action items that will kick your business up a notch.
These effective and powerful steps won't come as any mystery to you, but if you take them to heart, they will absolutely and emphatically build your business naturally and authentically.
My advice to you (from someone who has struggled and been exactly where you are now) is to love, embrace and believe in yourself. Because I know how easy and realistic it is for you to become a successful solo professional.
Combine these simple insights with the gifts you will reveal and already have within yourself to create an abundant, joyful and prosperous business and life.
After reading this e-book, you will be equipped with all the knowledge and inspiration necessary to get clients and develop your own million dollar clientele!
Here is a short sample of the things these concepts can do for you...
• leverage and optimize the marketing assets that already exist within your business.
• This leads to new found sources of additional revenue and profit.
• The genius of this system is that it works on all three ways to grow your business:
1. More Customers (Referrals and Endorsements)
2. Increased Average Sale (Add-on Services and Retail Sales)
3. Increased Repeat Purchase and Closing Ratios (Rebooking)
• The integration of all three of these factors can yield exponential growth of 25%-300% and the growth is achieved more profitably.
• Quickly gain insight into the big picture of any in-house marketing project and how you can “piggy-back” it to success.
•
• Boost your creativity and fame!
• Optimize monetize and simplify any project you may have
• …and much more!
In other words the systems and steps presented in this book will equip you with the knowledge and power to create not just a million dollar clientele but can be used in developing businesses with strong foundations and duplicable systems this will be a powerful tool for you.
chapter #1
Flying Kiwi
I personally use these techniques in almost everything I do, and I believe you will too and will
appreciate the great advantages of these techniques while reading this book.
Before we get started, I would like to introduce myself and say a few words about the origin of How to Get Clients and Build Your Own Million Dollar Clientele!...
I was born in New Zealand 1968 and graduated from the Taranaki Technical Institute 1989. While developing his technical and business skills as a stylist apprenticed under the tuitionand guidance of Lyndsay val Loveridge; who has trained top quality stylists for more than five decades not least of whom includes the well known session stylist and artist Paterick Cameron; I developed an appreciation and deep understanding of various holistic health improvement methods including ayervedic massage, naturopathy, reflexology, reiki, which formed the basis for my service oriented approach.
In 1991 I realized that a holistic approach when coupled with strong tecnical foundations and well thoughtout training and business systems centered around servicing clients was to become my point of difference and was key in creating my first million dollar clientele
It was then that I began to visualize an operating manual not just for business but for the new stylist - and the concepts of How to Grow Your Million Dollar Clientele began to emerge.
Now after a two and a half year sabbatical (read, extended surfing holiday) and successfully disembling and recreating clienteles on two continents I now work with businesses internationally using proprietary systems and techniques the core four of which are found in this e-book, this is the foundation stone showing “how to reveal existing lean or hidden marketing assets and leverage and optimize these assets to grow your business”
Although working now alongside with many different businesses from CPA´s to non-profit organisations, with more than 20+ years in the beauty industry this remains one of my favourite passions and fortés that I am committed to learning and educatiing people about, and in my opinion I am an expert in this area, haha!
You can benefit from these exponential growth techniques in almost everything you do. These amazing tools will help you optimize your creativity whilst exploding your business no matter what projects you are working on. It will help you reach your goals faster - and with more accuracy. I wish you success and joy in your journey through this beautiful world of ours.
Please feel free to Spread The Word
About this e-book and share it with your colleagues and friends. chances are your boss is going to want to hang out with you and maybe try to get you to share what you have learnt with the other staff.
The good people at GBS have kindly agreed to allow an hour either one on one with business owners to reveal their
business´s Hidden Marketing Assets or via group webinar, normal charges are anything form $197 - $597 for a business marketing audit and strategic development session and I am excited to have been able to secure these services for the lucky buyers of this e-book for free!
Together with a marketing expert you can discuss these powerful concepts further and develop your own individual million dollar clienteles building techniques with great success!
The good people at GBS have kindly agreed to allow an hour either one on one with business owners to reveal their
business´s Hidden Marketing Assets or via group webinar, normal charges are anything form $197 - $597 for a business marketing audit and strategic development session and I am excited to have been able to secure these services for the lucky buyers of this e-book for free!
Together with a marketing expert you can discuss these powerful concepts further and develop your own individual million dollar clienteles building techniques with great success!
A Brief Summary: The Importance of Developing a Million Dollar Clientele Mindset!
If youre a new to the industry read on as I reveal how to get clients and build your own million dollar clientele, look for these Golden Nuggets throughout the book and be sure to write each of them into your journal as you find them.
1.
Becoming the expert by working to a script and practise!
2.
Be the expert. Dream it until you be it or put another way fake it until you make or... you get the idea, this is why writing your plans/goals down is so important, it begins to make it real!
3.
Ask Questions/Identify Problems. What is your goal, what is their pain?
4.
Listen/Discover. Really listen and takes lots of detailed notes
5.
Direct/Solutions. Show - What the benefits will be when they reach their goal
6.
Reccommend/Prescribe. Ask - Would you like a partner to help you with that?
7.
STAND & DELIVER! Gain a commitment. Ask yourself, would this person's life be fuller, happier and better-off with me in it? Now, let your light shine and give an action plan.
If the above are the 7essential keys to your own goldmine so you can get clients, then the following four core systems are the goldmine itself. You will need the tried and proven actual techniques to get clients, master these core four and your can mine for gold ore whenever you need it!
- Uniqueness is not Branding
- Implementing & Flying Your Standards
- Mining Your Database for Gold
- Secret Association Society
These are the four core aspects of a much larger 8 step system, when implemented they should be an on-going system for increasing revenue and profit. Always test the system first. When success is found, roll out the system into a campaign. The system should require minimal effort and time once it is implemented. Two to three hours per week should be adequate to realize continued success from it and free you to spend your time in the creative areas that you are truely passionate about
Each of the steps is designed to be measurable and increase revenue and profit on a regular basis. More success may come from one part of the system than another .
As the system is implemented into your efforts, not only will you enjoy increased revenue and profit your million dollar clientele will be built on multiple marketing pillars giving you greater marketing stability. You will also enjoy a greater loyalty, trust and responsiveness from your customers and employer who will know and understand the quality of your service. Assistants will feel like they are recognized and they will be an important part of your growth.
STEP #1
USP Uniqueness is NOT Branding!
Everybody learns differently, alot people in this industry are visual, however most learn via a combination of different learning styles, of the different types of methods that people learn are by physically doing something, listening or by looking and learnig generally people favour one most, because of this I strongly urge you to stop reading now find yourself a journal and pen (or coloured pencils,) to make notes in, draw pictures mind maps etc. free minmapping software here http://www.mapyourmind.com/books.htm
This book is your blueprint to building a million dollar clientele, however you are the architect and you will start to formulate your plan as we go.
What makes you special? What do you stand for. There are 3 billion people on the planet but only one that knows what you know and feels what you feel. What do you do better than anyone else, this is the USP and it is the most important part of the system as everything else is built around it and will communicate the things about what you can offer that are most important to your clientele even if you are not speaking to them in person. I am not talking about a catchy slogan cute brand logo or mission statement, your clients do not care about that!
Seriously, forget it don´t waste your time. Whilst there is obvious value in having them,
a well defined and communicated unique selling proposition USP alone is your combination to unlocking your million dollar clientele, I cannot stress this enough.
It is your goldmine.
The objective of this step is to discover your USP and leverage the marketing efforts already in place by your employer and competitors to create a way to differentiate yourself. Your competitors might not only be others with similar abilities and clienteles but ones with similar attitudes towards and understanding of your available products and services.
chapter #2
What Is USP & Why Must I Have One?
Nugget #1: Branding is not just for Superbowl advertisers. If you haven't identified your natural skill, talent, interest or expertise - or if you're not clearly and consistently expressing and defining yourself - chances are your clients can't either.
Most people are afraid of niches or specifity because they think it may limit their success or potential. That couldn't be farther from the truth.
Ambiguity and uncertainty translates into insecurity. USP Personal branding is uniquely you. Own it - love it - express it! Unique Selling Proposition (USP)
(oh, and by the way - once you've mastered your niche - then you get to expand and do anything else you want just like you will do with your industry skils!!!)
At the time of writing this, I saw a great example that shows the difference between a slogan and the beginnings of a USP:
WITHOUT
(company name)-Preventus
(what they do)-Breast Cancer Diagnostics & Prevention
(their catchy slogan)-a flight towards life
WITH
-Preventus
- For 50 years we are the #1 preferred diagnosticians for breast cancer prevention
-a flight towards life
If you were searching yellow pages or google which ad you you choose? I even made the font bigger on the first so it stands out but the second lets you know what they “stand for” and this is your first assignment.
- There must be a compelling reason to do business with you.
- Your selling advantage (USP) should set you apart and position yourself as unique in the marketplace.
- There must be a workable, logical, and strategic way to begin to capture the revenue your competitors are enjoying. We begin with developing your USP and will build on this in later chapters.
- Capturing competitor’s customers with better marketing, communication, service and enticements will bring their revenue to you and make them a part of your million dollar clientele. This will cause growth which will demand hiring more staff or assistants to meet demand. Ok lets dig a bit deeper to reveal your USP. . .
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