How To Attract More New Business With A Riveting Ad That Captures Immediate Attention... Arouses Intense Interest... and Gets The Call Every Time!
_ The Yellow Pages can be an extremely effective advertising vehicle for businesses that serve a local region. Yellow Pages have the most extensive distribution system and a long-lasting shelf life that’s tough to beat with any other advertising venue.
Everyone knows about the Yellow Pages. Every home and business receives at least one copy of each issue. It’s often the first place anxious buyers turn to find suitable solutions to their needs and desires. For newcomers to an area, it may be the only place they look, as they likely have not yet established new buying patterns.
Most people expect to find certain types of businesses listed there, so reach for the Yellow Pages as a primary source of information. the Yellow Pages are often the preferred choice for both a consumer and business buyer looking for products and services that aren’t required on a regular basis. Many use the Yellow pages to shop around for a better selection or price. What makes the Yellow Pages such an effective marketing tool is one proven fact: people use it when they’re ready to buy.
The only downside of Yellow Pages advertising, if there is one, is the cost. It takes money and a year-long commitment to place a good-sized ad there. But for many businesses, there’s no more effective way to attract new customers and additional revenue.
If you’re going to advertise in the Yellow Pages, you should do all you can to make it pay off. After all, it costs the same to run an ineffective ad, as it does to run a super-responsive one.
A quick look through the Yellow Pages directory from any city reveals an abundance of weak, under-performing ads. There’s a similar pattern used by most advertisers, that is considerably less effective in producing results, than it could be. Most of these businesses are spending hundreds of dollars every month on ads that are weak and unresponsive. And that’s a shame.
If you currently advertise in the Yellow Pages or are considering it at some point, here are 93 surefire tips, tactics, and ideas to help you get the maximum return from your advertising investment.
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